A combined effort with ‘My Love Affair’ to design and produce an art-book project for commercial use to be proposed to Tag Heuer. The objective was to create a compilation book of the best visuals taken from Tag Heuers advertising campaign “Don’t Crack under Pressure”. The book design was in keeping with the theme, as we created a powerful visual to match the attitude the brand and the project demanded. It was key for the final project to be clear, direct and cohesive with both the brands involved and including the campaigns* message itself.
Copywriting by: www.jimmorrissey.co.uk